What We Did
- Web Design
- Google Ads
- Merchandising
- Photography Direction
- Hosting
Project Overview
A beautiful website with Google Ads and merchandising support for Jane Maples Flowers, a premium florist specialising in weddings, events, and bespoke floral arrangements.
Visit WebsiteThe Challenge
Understanding the problem
Jane Maples Flowers had built a strong reputation through word of mouth but lacked an online presence that matched the quality of their work. Potential brides and event planners were searching online for florists, and Jane needed a website that could showcase her portfolio, convey the elegance of her arrangements, and convert visitors into enquiries. She also needed help with product merchandising and targeted advertising to reach brides during their planning process.
Our Approach
How we tackled it
We created an image-focused design that puts the floral photography centre stage. The colour palette was kept soft and neutral to complement the vibrant flower photography rather than compete with it. We included a portfolio gallery, services breakdown, and clear calls to action for wedding and event enquiries. We launched targeted Google Ads campaigns focused on wedding florist keywords to capture brides actively searching during their planning phase, and provided merchandising support to ensure her product presentation and pricing strategy maximised the value of each booking.
The Results
The impact we made
The new website gave Jane Maples Flowers a professional online presence that truly reflects the quality of their work. Google Ads proved highly effective at capturing brides during the wedding planning process, delivering a strong return on investment. The merchandising improvements helped increase average order values, and the site has become a key part of the business with a significant proportion of new wedding and event enquiries coming through online channels.
“I absolutely love my website. It's exactly what I envisioned and my clients always tell me how lovely it is. It's been a real asset for my business.”
Jane Maples
Owner, Jane Maples Flowers
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