Lead Generation
Lead generation you actually own
Exclusive, qualified leads for your business, generated on your Google Ads account, your Meta account, with landing pages built directly into your website and leads delivered straight to your CRM.
If you ever leave us, you keep everything.
Most lead generation agencies rent you a machine. We build you one.
The typical lead generation model looks great on the surface. You pay a monthly fee, leads arrive in a portal, and you never have to think about ads or landing pages.
Here's what they don't put on the homepage:
The ad accounts belong to the agency. Every pound you spend builds up campaign history, Quality Scores, conversion data and audiences inside an account you will never see and will never own.
The landing pages sit on their domain, not yours. All that paid traffic, all those conversions, all that authority. None of it touches your website.
Your leads live in their portal. Your customer data sits inside someone else’s system, on someone else’s terms.
Your spend trains their machine. Many lead gen firms openly use your campaign data to "fast track" results for other clients in your sector. You are paying to make their next client cheaper to serve. Sometimes that next client is your competitor.
The result? The day you stop paying, the machine switches off and you walk away with nothing. No account history. No landing page. No data. You're back to square one, except your competitors' campaigns are now smarter because of your budget.
That's not a partnership. That's a subscription to your own customers.
The rented model vs the owned model
| Typical lead gen agency | Supra Digital | |
|---|---|---|
| Google & Meta ad accounts | Theirs. You lose all history when you leave | Yours, from day one |
| Landing pages | Hosted on their domain or a generic funnel builder | Built directly into your existing website |
| SEO benefit from landing pages | None. The authority builds on their domain | All of it stays with you |
| Lead data | Locked in their portal | Delivered to your CRM, or a portal built into your own site |
| Campaign data & audiences | Pooled across their clients, including competitors | Exclusively yours |
| Ad spend transparency | Often bundled into a per-lead price | You see every penny of media spend, separate from our fee |
| If you leave | Everything switches off | Everything keeps working. It is all yours |
Google & Meta ad accounts
Typical agencyTheirs. You lose all history when you leave
Supra DigitalYours, from day one
Landing pages
Typical agencyHosted on their domain or a generic funnel builder
Supra DigitalBuilt directly into your existing website
SEO benefit from landing pages
Typical agencyNone. The authority builds on their domain
Supra DigitalAll of it stays with you
Lead data
Typical agencyLocked in their portal
Supra DigitalDelivered to your CRM, or a portal built into your own site
Campaign data & audiences
Typical agencyPooled across their clients, including competitors
Supra DigitalExclusively yours
Ad spend transparency
Typical agencyOften bundled into a per-lead price
Supra DigitalYou see every penny of media spend, separate from our fee
If you leave
Typical agencyEverything switches off
Supra DigitalEverything keeps working. It is all yours
One service. Four assets. All yours.
1. Campaigns on accounts you own
We set up and manage Google Ads and Meta campaigns inside accounts registered to your business. We're added as managers, not owners. Every click, every conversion and every optimisation builds equity in an asset that belongs to you.
2. Landing pages built into your website
We're a web design and development agency first, which means we don't bolt a templated funnel onto a subdomain. We design and build high-converting landing pages directly inside your existing site, matched to your brand, structured to qualify leads before they reach you, and adding genuine SEO value to your domain with every visit.
3. Leads in your CRM, not someone else's portal
Already using a CRM? We connect your landing pages straight into it with CRM integration, so leads land where your team already works. No CRM yet? We'll build a lead management portal directly into your website, with notifications, lead status tracking and full export at any time. Your customer data never leaves your control.
4. Total transparency on spend and results
Your ad spend is your ad spend. Our fee is our fee. You'll see exactly where every pound goes, what each lead costs, and which channels are pulling their weight, in plain English reporting you don't need a marketing degree to read.
From first call to first lead
Strategy Call
A free, no-pressure conversation about your business, your customers and what a good lead actually looks like for you. If we don’t think we’re the right fit, we’ll tell you, and we’ll still point you in the right direction.
Build
We set up your ad accounts (or audit your existing ones), build your landing pages into your website, and connect everything to your CRM or new lead portal. You own every piece before a single advert goes live.
Launch
Campaigns go live on Google, Meta or both, depending on where your customers actually are. We start deliberately, test quickly, and scale what works.
Optimise & Grow
We refine targeting, copy and landing pages continuously, with monthly reporting that shows real numbers: spend, cost per lead, and lead quality. Not vanity metrics.
Built for businesses that sell on quality, not volume
We're not a high-volume lead farm. We work with businesses where each enquiry is worth real money and a bad lead wastes real time. That includes:
Don't see your industry? If your customers search Google or scroll Facebook before they buy, this works. Book a call and we'll tell you honestly whether it's a fit.
Lead generation from people who build websites for a living
Most lead generation agencies are media buyers with a funnel template. We're a Hertfordshire web design and development agency with over 14 years in digital, which changes what's possible:
Your landing pages are proper builds, not templates. Fast, on-brand, on your domain, engineered around your actual sales process.
We integrate, we don’t silo. CRM connections, lead portals, notifications and automations built into the website you already have.
We manage real budgets with real accountability. £75k+ in managed ad spend, with every account owned by the client it belongs to.
Agency quality, not agency prices. Straightforward monthly pricing with no surprises.
“We have been working with Matthew and his team for over six months now and they have been a breath of fresh air. Super easy to work with and keen to deliver results.”
Honest pricing, rolling terms
Most lead generation companies hide their pricing until you've handed over your details. We'd rather you knew where you stand.
Lead Generation Management
from £500/month + VAT plus your ad spend
- Google Ads and/or Meta campaign management
- Landing page design & build inside your website
- CRM integration or built-in lead portal
- Monthly optimisation & plain-English reporting
- Your accounts, your pages, your data, always
We recommend a minimum ad budget of £500/month for most local service businesses, though the right number depends on your industry and area. We'll give you an honest figure on your strategy call, not a sales pitch.
After an initial 90-day launch period, you're on a rolling monthly agreement. We keep your business by earning it, not by locking you in.
Book a Free Strategy CallFrequently Asked Questions
Who owns the Google Ads and Meta accounts?
What happens to my landing pages if I leave?
Are the leads exclusive to my business?
Do I need a new website for this to work?
Can you connect to my existing CRM?
How quickly will I see leads?
What does it cost per lead?
Do you tie clients into long contracts?
Stop renting your leads. Start owning your pipeline.
Book a free 20-minute strategy call. We'll look at your business, tell you honestly whether lead generation is right for you, and show you exactly what an owned lead machine would look like for your industry. No pressure, no obligation, and you'll leave the call knowing more than you did before it.
Or call us on 01438 301 303