We are your Hertfordshire-based PPC agency, giving you the opportunity to pay for your website ads to appear at the top of Google's search results

PPC Ads (Pay Per Click)

Working in search

Since 2010

Websites built

200+

Retainers from

£500/mo

Client rating

5.0

Digital Marketing

PPC / Google Ads

For instant visibility when your customers are searching for your services, paid search gives you a boost in website traffic, generating leads and new customers right away. Google Ads and Bing Ads are extremely powerful and very effective.

What's Included

Research

In the initial phase of a PPC Google Ads campaign, research is paramount. This involves understanding the business objectives, such as increasing sales or generating leads, and analysing the target market to determine demographics, interests, and online behaviours. Keyword research using tools like Google Keyword Planner helps identify relevant search terms that potential customers use, ensuring the campaign is focused and effective.

Ongoing Optimisation

Ongoing optimisation is essential to maintain and improve campaign performance. This includes adjusting bids based on performance data, refining keywords to enhance relevance, and continuously tweaking ad copy and creatives to improve engagement and conversion rates.

Campaign Launch

Launching the campaign requires setting up Google Ads and Bing Ads accounts, creating compelling ad copy and visual creatives, and implementing precise targeting settings. These settings include location, language, device preferences, and audience demographics to ensure that the ads reach the most relevant audience, maximising the efficiency of the ad spend.

Monthly Reporting

Monthly reporting involves generating detailed reports that summarise ad spend, performance metrics, and overall campaign effectiveness. These reports provide actionable insights and recommendations for future improvements, helping to refine strategies and optimise results continually.

Measure & Evaluate

Continuous measurement and evaluation are crucial for understanding the campaign's performance. This involves monitoring key metrics such as click-through rate (CTR), conversion rate, and cost per click (CPC). A/B testing different ad versions helps identify the most effective approaches, while conversion tracking measures the success of ads in achieving business goals.

Targeted Traffic

Driving targeted traffic is the ultimate goal of a PPC campaign. This involves strategic ad placement on search engines and social media platforms to reach a broad audience. Emphasis is placed on attracting high-quality traffic that is more likely to convert into customers. Remarketing strategies are also employed to re-engage visitors who have previously interacted with the website, enhancing the chances of conversion.

Pricing

From £500/month + VAT

Individual services can be subscribed to or combined as a bespoke package tailored to your business needs. All packages are bespoke - contact us for a personalised quote.

Get a Quote

Our recent work

Real projects for real businesses.

View all our work

Falchi Interiors

A refined, gallery-style website supported by Google Ads for a high-end interior design studio working on luxury projects.

Web DesignGoogle Ads
Read case study

Jane Maples Flowers

A beautiful website with Google Ads and merchandising support for a premium florist specialising in weddings, events, and bespoke floral arrangements.

Web DesignGoogle AdsMerchandising
Read case study

Perfect Touch Performance

A bold website with SEO, Google Ads, and social media for a specialist automotive centre catering to prestige vehicle owners.

Web DesignSEOGoogle AdsSocial Media
Read case study

How we deliver PPC / Google Ads

1

Research

We start by understanding your business, your customers and your competitors, so the strategy is built on evidence rather than guesswork.

2

Implement

We do the work in-house, from technical foundations to content and creative, prioritising whatever moves the needle most.

3

Evaluate

We measure results every month and report them to you in plain English, so you always know what your investment is doing.

4

Improve

We keep refining the strategy month on month as the data comes in, so performance compounds over time.

What our clients say

“We have been working with Matthew and his team for over six months now and they have been a breath of fresh air. Super easy to work with and keen to deliver results. Attention to detail is one of their strengths, and always keen to go the extra mile.”

The Women's Society

“I've had the pleasure of working with Matt on a number of projects for over 5 years. He keeps up to date with market trends and techniques that always keeps you a step ahead and continually works to achieve client satisfaction.”

Nick Sherwood

“I'm very happy with our new website. Matt was extremely helpful and the site was finished quickly and at a very fair price. Thanks Matt.”

Mike Levy

Frequently Asked Questions

What is PPC?
PPC, or Pay-Per-Click advertising, is an online marketing model where advertisers pay a fee each time their ad is clicked. It is a way to buy visits to your site, rather than attempting to earn those visits organically. Google Ads and Bing Ads are popular platforms for PPC campaigns, allowing businesses to display ads on search engine results pages and across the web.
Why should I use PPC for my business?
PPC advertising offers immediate visibility on search engines, helping you reach potential customers quickly. It's a flexible marketing strategy that can be adjusted based on performance data, ensuring optimal return on investment (ROI). PPC is also highly measurable, allowing you to track metrics such as click-through rates, conversion rates, and overall campaign effectiveness, which provides insights to refine your marketing efforts continuously.
How much does a PPC campaign cost?
The cost of a PPC campaign varies based on factors such as the competitiveness of your industry, the keywords you are targeting, and your overall budget. Google Ads and Bing Ads allow you to set daily and monthly budget limits, ensuring you only spend what you're comfortable with. The cost per click (CPC) can vary, but the flexibility of PPC platforms means campaigns can be tailored to fit almost any budget.
How does a PPC campaign work?
A PPC campaign starts by selecting your advertising goals, such as increasing website visits or phone calls. You then define your target audience by location, demographics, and interests. Keywords related to your business are chosen to trigger your ads when users search for those terms. Ads are crafted, budgets set, and the campaign is launched. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website.
What are the key components of a successful PPC campaign?
A successful PPC campaign involves thorough keyword research, compelling ad copy, precise audience targeting, and continuous performance monitoring. It's crucial to set up conversion tracking to measure the effectiveness of your ads in achieving business goals. Regular optimisation of bids, keywords, and ad creatives based on performance data helps maintain and improve campaign results.
Can I manage my PPC campaign in-house?
While it is possible to manage a PPC campaign in-house, it requires a deep understanding of the platforms and continuous management to optimise performance. Many businesses choose to work with PPC agencies that offer expertise, access to advanced tools, and experience in running successful campaigns. Agencies can often deliver better results and more efficient ad spend due to their specialised knowledge and resources.

PPC / Google Ads Services by Location

PPC / Google Ads in BedfordshirePPC / Google Ads in BuckinghamshirePPC / Google Ads in CambridgeshirePPC / Google Ads in EssexPPC / Google Ads in HertfordshirePPC / Google Ads in LondonPPC / Google Ads in Stevenage

Ready to get started?

Contact us today to discuss how our ppc / google ads services can help grow your business.

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