Capture a wider audience with your social media content and reach individuals with accurate targeting
Paid Social (Ads)
Working in search
Since 2010
Websites built
200+
Retainers from
£500/mo
Client rating
5.0
Paid Social
Social media advertising has transformed how businesses connect with their audiences. With billions of users active on platforms like Facebook, Instagram, LinkedIn, and Pinterest, targeted messaging can reach the right people at the right time. Success requires understanding audience demographics, creating compelling content, and continuously optimising campaigns based on analytics.
What's Included
Research and Target Audience Analysis
Understand business objectives and identify target audiences through demographic, interest, and behavioural research using platform-specific tools like Facebook Audience Insights and Instagram Analytics.
Campaign Setup and Ad Placement
Set up campaigns via platform advertising managers (Facebook Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager) and select appropriate placements including feed ads, stories, and carousel ads.
Develop a Strategy and Set Goals
Create tailored advertising strategies defining clear goals such as brand awareness, lead generation, website traffic, or conversions. Each platform has distinct strengths.
Monitor and Optimise Performance
Track metrics including click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS) to make data-driven adjustments.
Create Engaging Ad Content
Design visually appealing content with high-quality images, videos, and compelling copy tailored to each platform.
Reporting and Analysis
Generate regular reports analysing campaign effectiveness and ROI to refine future strategies.
Pricing
From £500/month + VAT
Individual services can be subscribed to or combined as a bespoke package tailored to your business needs. All packages are bespoke - contact us for a personalised quote.
Get a QuoteOur recent work
Real projects for real businesses.
How we deliver Paid Social
Research
We start by understanding your business, your customers and your competitors, so the strategy is built on evidence rather than guesswork.
Implement
We do the work in-house, from technical foundations to content and creative, prioritising whatever moves the needle most.
Evaluate
We measure results every month and report them to you in plain English, so you always know what your investment is doing.
Improve
We keep refining the strategy month on month as the data comes in, so performance compounds over time.
What our clients say
“We have been working with Matthew and his team for over six months now and they have been a breath of fresh air. Super easy to work with and keen to deliver results. Attention to detail is one of their strengths, and always keen to go the extra mile.”
The Women's Society
“I've had the pleasure of working with Matt on a number of projects for over 5 years. He keeps up to date with market trends and techniques that always keeps you a step ahead and continually works to achieve client satisfaction.”
Nick Sherwood
“I'm very happy with our new website. Matt was extremely helpful and the site was finished quickly and at a very fair price. Thanks Matt.”
Mike Levy
Frequently Asked Questions
What is the difference between an ad and a regular social media post?
How soon can I expect to see results from my social media advertising efforts?
How can paid social media advertising benefit my business?
How do you measure the success of social media advertising campaigns?
What platforms are most suitable for promoting my business?
What budget should I allocate for social media advertising?
Ready to get started?
Contact us today to discuss how our paid social services can help grow your business.
Get In Touch