What We Did
- Web Design
- SEO
- Google Ads
- Social Media
- Custom Quote Builder
- Hosting
Project Overview
A modern, feature-rich website with SEO, Google Ads, and social media management for Cawdor Worktops, a Hertfordshire-based stonemason with 40 years of experience in premium kitchen worktop fabrication and installation.
Visit WebsiteThe Challenge
Understanding the problem
Cawdor Worktops is part of the Cawdor Stone Gallery family but needed its own dedicated online presence focused specifically on kitchen worktops. The traditional approach in the stone industry involves customers visiting a showroom, waiting for a templating appointment, and then receiving a quote days later. This lengthy process was causing potential customers to drop off. The business needed a way to capture leads earlier in the buying journey, differentiate itself online, and build visibility across search and social channels.
Our Approach
How we tackled it
We built a sleek, modern website with a premium dark aesthetic and warm gold accents. The standout feature was a custom online quote builder that allows customers to input their worktop measurements, choose their preferred material, and receive an instant, accurate price. We supported the website with an SEO strategy targeting worktop-related keywords across Hertfordshire and London, launched Google Ads campaigns to capture customers actively searching for kitchen worktops, and developed their social media presence on Instagram, Pinterest, and Google Business Profile, showcasing completed kitchens and material samples to inspire potential customers.
The Results
The impact we made
The online quote builder proved to be a genuine differentiator in the market. Customers who previously would have visited multiple showrooms were arriving at Cawdor having already received their price online. Google Ads captured high-intent searchers, while SEO built long-term organic visibility for competitive worktop terms. The Instagram and Pinterest content, featuring stunning kitchen photography, drove engagement and brand awareness among homeowners planning kitchen renovations. The multi-channel approach dramatically shortened the sales cycle and improved lead quality.
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