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What We Did
- Web Design
- SEO
- Google Ads
- Social Media
- Photography Direction
- Hosting
Project Overview
A premium website with SEO, Google Ads, and social media management for the Handmade Kitchen Company, a family-run business with over 25 years of experience crafting bespoke kitchens from their workshop near Bishop's Stortford.
Visit WebsiteThe Challenge
Understanding the problem
The Handmade Kitchen Company produces stunning bespoke kitchens, from hand-painted Shaker designs to sleek handleless styles, but their website did not reflect the quality of their craftsmanship. In the luxury kitchen market, customers research extensively online before committing to what is often a five-figure investment. The business needed a website that functioned as a digital showroom, alongside a comprehensive digital strategy to reach affluent homeowners across Essex and Hertfordshire.
Our Approach
How we tackled it
We took an image-led design approach, creating a website that feels like walking through a beautifully styled kitchen showroom. Large, high-quality photography takes centre stage, with the design kept clean and minimal so the kitchen imagery does the talking. We structured the site around their different kitchen styles and the additional spaces they create, including walk-in pantries, wine cellars, and utility rooms. We then implemented an SEO strategy targeting bespoke kitchen keywords, launched Google Ads campaigns to capture homeowners actively researching kitchen renovations, and developed their social media presence across Instagram, Pinterest, and Google Business Profile, showcasing completed kitchen projects and the craftsmanship behind each design.
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The Results
The impact we made
The new website elevated the brand's online presence to match the quality of their physical work. Google Ads drove targeted traffic from homeowners in the early stages of their kitchen journey, while SEO built sustained organic visibility for premium kitchen search terms. The Instagram and Pinterest content, featuring beautiful kitchen photography, proved highly engaging and drove direct showroom visits. Visitors spend significantly more time browsing the portfolio, and the business has seen a marked increase in enquiries from customers who mention discovering them online.
“Our new website has really helped showcase what we do. Customers come to us having already seen our work online and are ready to start their kitchen journey. It's made a real difference.”
Handmade Kitchen Company
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