What We Did
- Web Design
- Web Development
- Custom PC Configurator
- E-commerce
- Hosting
Project Overview
A complete next-generation rebuild for CREATE PCs, our sister company, which hand-builds custom gaming PCs and professional workstations in Stevenage. After six years on WordPress, the new platform centres on what we believe is the most powerful PC configurator on the market, built on Supra Core.
Visit WebsiteThe Challenge
Understanding the problem
CREATE PCs had outgrown its WordPress website. Six years of plugins, themes and workarounds had left a platform that was slow, fragile and fundamentally incapable of delivering the experience the business needed: a configurator that could handle thousands of components, enforce real compatibility rules between them, and price any combination instantly. Off-the-shelf e-commerce simply cannot do this at the depth a custom PC builder requires. Customers comparing a five-figure workstation expect an experience as engineered as the machine itself.
Our Approach
How we tackled it
We rebuilt the entire platform from scratch on Supra Core, our next-generation build platform. At its heart is a bespoke PC configurator with a component-level compatibility engine: over 200 cases, the latest CPUs and GPUs, and every component customisable, with incompatible combinations filtered out automatically and pricing updated in real time. Around it we built use-case personalisation, so gamers, content creators and professionals each see builds and recommendations tailored to them, plus price-tier journeys from £1,500 to £7,000+, saved builds, and clear trust messaging around the 5-year warranty, 24-hour burn-in testing and free UK delivery. The whole platform is lightweight, extremely fast and built to rank.
The Results
The impact we made
The new platform finally matches the engineering standard of the PCs themselves. From our research we believe the configurator is the most powerful available from any custom PC builder, not just in the UK but globally: nothing else we have found combines this depth of component choice with a true compatibility engine and instant pricing. The site is dramatically faster than the WordPress build it replaced, scores strongly on Core Web Vitals, and gives CREATE PCs a genuine product advantage against the biggest system integrators in the market.
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