What We Did
- SEO
- Local SEO
- Content Strategy
- Technical SEO
Project Overview
A comprehensive SEO campaign for Direct Mobility, a provider of mobility scooters, wheelchairs, and daily living aids. The campaign focused on improving visibility for both national product terms and local searches.
Visit WebsiteThe Challenge
Understanding the problem
Direct Mobility operates in a competitive market dominated by large national retailers. Their website was not ranking for important product category terms, and they were also missing out on valuable local search traffic from customers looking for mobility products in their area. They needed a strategy that could compete on both fronts.
Our Approach
How we tackled it
We developed a dual-pronged SEO strategy targeting both national product keywords and local search terms. On the technical side, we improved site speed, fixed crawl issues, and enhanced the site structure. For content, we optimised product category pages with targeted copy, and created helpful informational content to build topical authority. Local SEO efforts included Google Business Profile optimisation and local citation building.
The Results
The impact we made
The campaign delivered meaningful improvements in both national and local search visibility. Direct Mobility saw increased organic traffic to key product pages and a noticeable uplift in local enquiries. The improved rankings helped level the playing field against larger competitors in the mobility sector.
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