What We Did
- Web Design
- SEO
- Content Strategy
- Technical SEO
- Hosting
Project Overview
A full digital transformation for J&L Audio Visual, a leading audio visual installation company. The project combined a complete website redesign with an ongoing SEO campaign to establish them as a dominant presence online across commercial, education, and residential sectors.
Visit WebsiteThe Challenge
Understanding the problem
J&L Audio Visual's existing website was outdated and did not reflect the scale and professionalism of their operations. As a company working with major commercial clients, their online presence needed to instil confidence and clearly communicate their capabilities across multiple audience types. Beyond the website itself, competitors were dominating search results for high-value terms like "audio visual installation" and "AV solutions", meaning J&L were missing out on significant organic traffic from potential clients actively searching for their services.
Our Approach
How we tackled it
We designed a sleek, modern website with a dark, professional colour scheme that suits the AV industry. The site was structured around their key sectors, making it easy for commercial, education, and residential clients to find relevant information quickly. We incorporated project case studies, service breakdowns, and strong calls to action throughout. Alongside the redesign, we launched a comprehensive SEO campaign, conducting thorough keyword research to identify the most valuable search terms, then optimising existing service pages, improving site architecture for better crawlability, and creating targeted content to capture long-tail search queries. Technical improvements ensured the site performed well in Google's ranking factors.
The Results
The impact we made
The combined approach delivered outstanding results. The redesigned website positioned J&L Audio Visual as a leading player in their industry, with the professional design and clear structure helping increase credibility with prospective commercial clients. The SEO campaign then ensured this new website was visible to the right audiences, delivering strong improvements in organic rankings across target keywords. J&L saw a notable increase in both organic traffic and qualified enquiries, and the improved user experience led to better engagement metrics across the board. The ongoing SEO campaign continues to build authority and drive results.
“The new website has been a game-changer for us. It really reflects who we are as a company and has helped us win bigger contracts. Matt and the team were brilliant to work with.”
J&L Audio Visual
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