What We Did
- Web Design
- SEO
- Google Ads
- Social Media
- Photography Direction
- Hosting
Project Overview
A comprehensive website with SEO, Google Ads, and social media management for Cawdor Stone Gallery, a premium stone supplier and installer based in Knebworth, Hertfordshire, operating since 1986.
Visit WebsiteThe Challenge
Understanding the problem
Cawdor Stone Gallery offers a completely comprehensive service from material sourcing through templating, fabrication, and installation. However, their online presence did not capture the breadth of their product range or the quality of their showroom. With over 150 Google reviews and a 4.9-star rating, the business had an excellent reputation but was not leveraging it effectively online. They needed a complete digital strategy to reach homeowners, kitchen designers, and architects across London and Hertfordshire.
Our Approach
How we tackled it
We designed a clean, gallery-focused website that organises the extensive product range into clear categories. Dedicated pages for granite, quartz, marble, porcelain, and sintered stone allow customers to explore materials at their own pace. We built in a virtual showroom tour, an advanced quote request system, and integrated their impressive Google review rating prominently. We then implemented an SEO strategy targeting stone and worktop keywords, launched Google Ads campaigns for customers actively searching for kitchen surfaces, and developed their social media presence across Instagram, Pinterest, and Google Business Profile, showcasing completed installations, material close-ups, and showroom content that inspires homeowners during their renovation planning.
The Results
The impact we made
The integrated digital strategy brought the showroom experience online and extended their reach significantly. SEO delivered sustained organic growth for competitive stone-related keywords, while Google Ads captured customers at the point of purchase intent. The Instagram and Pinterest content, featuring stunning installation photography and material inspiration, drove engagement from homeowners and kitchen designers alike. The improved online presence led to increased footfall at the showroom and more enquiries from customers who had already researched their options online.
“The website captures our products beautifully. We've had customers visit the showroom specifically because of what they saw online. It's been brilliant for the business.”
Cawdor Stone Gallery
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