What We Did
- Web Design
- SEO
- Google Ads
- Social Media
- Content Strategy
- Hosting
Project Overview
A trust-building website with ongoing SEO, Google Ads, and social media management for EBS London Builders, a specialist construction contractor with over 20 years of experience operating across North London and the West End.
Visit WebsiteThe Challenge
Understanding the problem
EBS London Builders had built a strong reputation through word of mouth over two decades, but their online presence did not reflect the quality of their work or the scale of projects they deliver. In the construction industry, homeowners are understandably cautious about choosing a builder, particularly for high-value projects like extensions and loft conversions. EBS needed a website that could establish trust quickly, alongside a digital marketing strategy to reach homeowners actively searching for builders in their area.
Our Approach
How we tackled it
We designed a professional, confidence-inspiring website using a blue colour palette that conveys reliability and trustworthiness. The site structure was built around their core services, with dedicated pages for new builds, extensions, loft conversions, renovations, and commercial projects. We prominently displayed their professional credentials including FMB membership and Gas Safe registration. We then launched targeted Google Ads campaigns for high-intent local searches, implemented an SEO strategy focused on North London building terms, and built their social media presence on Instagram, Pinterest, and Google Business Profile to showcase project progress and completed work.
The Results
The impact we made
The comprehensive digital strategy gave EBS London Builders the professional online presence their reputation deserved. Google Ads delivered immediate leads from homeowners searching for builders, while SEO built sustained organic visibility over time. The social media presence on Instagram and Pinterest, featuring project progress photography, helped build trust with prospective clients who could see the quality of workmanship before making contact. The streamlined callback system generated a steady flow of qualified enquiries across all channels.
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